CONSTRUCCIONES MECÁNICAS VALENCIANAS, S.L. has developed the Project “New CRM module for implementation in the company” co-financed by IVACE and by the European Union through the European Regional Development Fund (ERDF), with a non-refundable support of 6.588,00€.
The project consisted of the implementation and start-up of innovative solutions with the help of a new CRM system and interactive e-commerce applications that also integrate the company’s invoicing and logistics, helping to improve communication between the different departments.
This strategic decision has been taken with the aim of achieving innovation projects in the company’s sales and marketing model. In addition, it improves efficiency, management and customer satisfaction and allows the company to have a better positioning in the market.